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VMove promotes physical activity by bringing play into routine work, household and public settings, thus changing social norms to make the world more move-friendly. VMove promotes activity throughout the day with breaks to interrupt sitting time, and by promoting new ways to add movement creactively. 


Seeing people move more visibly in unconventional ways, in person and on social media, YouTube playlists and mass media motivates numerous leaders to spread the movement, and enable individuals globally to move freely in their daily routines.

Join VMove to overcome barriers and share your videos and ideas to help others move.

Overcoming barrier: Resources

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